30 Years of Love. Since 1991, Van Bortel Subaru has been the most loved (and most loving) Subaru dealership in the Rochester and Finger Lakes region. We are dedicated to providing exceptional customer experiences and committed to supporting meaningful causes in our community. At Van Bortel Subaru, kindness comes standard.

Explore more. As one of the largest Subaru retailers in the nation, Van Bortel Subaru is proud to serve with two convenient locations. No matter which location works for you, our love will be the same. We know what our customers want. We know what our customers deserve. It's the Van Bortel experience. It's LOVE at two locations! Find it at Van Bortel Subaru of Rochester and Van Bortel Subaru of Victor.