Van Bortel Subaru has been the most loved (and most loving) Subaru dealership in the Rochester and Finger Lakes region for the past 28 years. As one of the largest Subaru retailers in the nation and the #1 Subaru dealership in New York State, we are excited to open a second location in the area that we've been serving for nearly three decades.

We're all about "LOVE. At 2 Locations" so no matter which location works for you, our love will be the same. We know what our customers want. We know what our customers deserve. It's the Van Bortel experience. It's LOVE. Find it at Van Bortel Subaru of Rochester and Van Bortel Subaru of Victor.